Channel Marketing Manager
Company Name:
ThreatTrack Security
At ThreatTrack Security we help organizations identify and stop Advanced Persistent Threats (APTs), targeted attacks, and other sophisticated malware designed to evade the traditional cyber-defenses. We are looking for a Channel Marketing Manager to join the Marketing team in the DC metro area. This role will support the development, engagement and growth of channel partners as well as nurture strategic relationships with top performing partners. Successful candidates will have experience in building and managing channel programs that drive demand and ability to build strategic relationships. The ideal candidate is a tech-savvy marketing strategist, who understands the channel sales process and can oversee the strategy, planning and program execution of marketing programs to support the channel.
Key Responsibilities
Support ThreatTrack Securitys corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements.
Develop and implement highly effective channel marketing programs for both distributors and resellers including partner event management, sales promotions and partner communications
Fully integrate the Channel and Direct marketing planning and execution strategies with sales goals
Assist partners in developing marketing business plans and MDF Proposals to generate loyalty and growth
Plan and monitor all marketing activities to enforce maximizing ROI of marketing spend.
Track and monitor program budgets, activities and ROI
Work collaboratively with Channel Sales Team to ensure integration & selection of key partnerships, sales focus and go to market status.
Drive adoption and utilization of Partner Program tools, incentives and programs
Work with the marketing programs and product marketing teams to create demand-generation programs to align with our top partners needs
Serve as a source of expertise on competitive channel program offerings help gather and disseminate competitive channel program offering information and positions across the organization
Measure and quantify revenue generated from programs executed in the channel for tracking purposes
Ensuring business partners have the education, enablement tools, and incentives programs needed to support channel sell-through and drive success
Monitor performance of partner-enablement activities to enforce accountability and responsiveness, maximizing ROI of channel marketing spend
Obsessively track, measure and report back to the business on key performance indicators and overall effectiveness of channel strategy
Required Skills:
5-7 years of direct experience executing effective channel marketing programs
Self-motivated, energetic, team player with the ability to effectively interact with individuals at all levels
Exceptional analytical skills, with an analytical approach to demand generation, and exceeding lead generation targets
Understand enterprise technology and have worked at a high-technology software company with B2B products
Ability to think strategically and competitively, and execute tactical programs
Excellent writing, organizational, conceptual and creative problem-solving skills
A team player with an entrepreneurial spirit and the ability to work independently with minimal oversight
Experience with security products and services
Experience in working with the channel and an understanding of channel needs and how to meet them, including a demonstrated strength building and developing partner-marketing relationships
Experience in channel enablement, including training, communication and tools
Experience in a start-up environment marketing an emerging company against competitors with greater brand recognition
ThreatTrack Security is an AA/EOE/Vets/Disabled employer.Estimated Salary: $20 to $28 per hour based on qualifications.
ThreatTrack Security
At ThreatTrack Security we help organizations identify and stop Advanced Persistent Threats (APTs), targeted attacks, and other sophisticated malware designed to evade the traditional cyber-defenses. We are looking for a Channel Marketing Manager to join the Marketing team in the DC metro area. This role will support the development, engagement and growth of channel partners as well as nurture strategic relationships with top performing partners. Successful candidates will have experience in building and managing channel programs that drive demand and ability to build strategic relationships. The ideal candidate is a tech-savvy marketing strategist, who understands the channel sales process and can oversee the strategy, planning and program execution of marketing programs to support the channel.
Key Responsibilities
Support ThreatTrack Securitys corporate business plans and initiatives, strategic programs, Channel Sales Strategy and Partner requirements.
Develop and implement highly effective channel marketing programs for both distributors and resellers including partner event management, sales promotions and partner communications
Fully integrate the Channel and Direct marketing planning and execution strategies with sales goals
Assist partners in developing marketing business plans and MDF Proposals to generate loyalty and growth
Plan and monitor all marketing activities to enforce maximizing ROI of marketing spend.
Track and monitor program budgets, activities and ROI
Work collaboratively with Channel Sales Team to ensure integration & selection of key partnerships, sales focus and go to market status.
Drive adoption and utilization of Partner Program tools, incentives and programs
Work with the marketing programs and product marketing teams to create demand-generation programs to align with our top partners needs
Serve as a source of expertise on competitive channel program offerings help gather and disseminate competitive channel program offering information and positions across the organization
Measure and quantify revenue generated from programs executed in the channel for tracking purposes
Ensuring business partners have the education, enablement tools, and incentives programs needed to support channel sell-through and drive success
Monitor performance of partner-enablement activities to enforce accountability and responsiveness, maximizing ROI of channel marketing spend
Obsessively track, measure and report back to the business on key performance indicators and overall effectiveness of channel strategy
Required Skills:
5-7 years of direct experience executing effective channel marketing programs
Self-motivated, energetic, team player with the ability to effectively interact with individuals at all levels
Exceptional analytical skills, with an analytical approach to demand generation, and exceeding lead generation targets
Understand enterprise technology and have worked at a high-technology software company with B2B products
Ability to think strategically and competitively, and execute tactical programs
Excellent writing, organizational, conceptual and creative problem-solving skills
A team player with an entrepreneurial spirit and the ability to work independently with minimal oversight
Experience with security products and services
Experience in working with the channel and an understanding of channel needs and how to meet them, including a demonstrated strength building and developing partner-marketing relationships
Experience in channel enablement, including training, communication and tools
Experience in a start-up environment marketing an emerging company against competitors with greater brand recognition
ThreatTrack Security is an AA/EOE/Vets/Disabled employer.Estimated Salary: $20 to $28 per hour based on qualifications.
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